At Basil & Smash, we don’t just plan events — we create tailor-made experiences for individuals and brands seeking impact, guided by quiet luxury, intentional design, and meaningful connection.
Specializing in high-end event and high-profil management, the house supports exceptional talents, artists, creatives, and entrepreneurs through projects crafted down to the finest detail — discreet, elegant, and always unique.
Our mission: to translate a vision into atmosphere, a story into expression, a moment into a lasting impression.
We believe in the power of what is beautiful, intentional, and timeless.
Every journey is tailor-made — handled with care, discretion, and a clear point of view.
CEO - FOUNDER
With a background in luxury real estate and bespoke villa rentals, Alison began her career in 2020, working closely with an international, ultra-demanding clientele — including Ultra High Net Worth Individuals (UHNWIs) — where tailor-made hospitality, discretion, and an acute attention to detail were second nature.
Over the years, she developed the art of transforming the ordinary into the unforgettable.
In 2025, she founded Basil Smash — a creative studio dedicated to elevated event production and high-profil management, built for those who seek more than visibility: intention, presence, and legacy.
This is more than a project.
It’s a personal vision.